The New Victorians – how millennials are redefining “good business”

Hi, friends! Sorry it’s been so freaking long since I’ve posted anything… life has been a bit crazy lately. It’s a long story, but in a nutshell: The Man and I have recently finished our schooling and are now looking to transition ourselves into new careers… and as you can imagine, having two people looking for new jobs and probably looking for a new place to live in a different part of the city is a bit tiring, and my brain is just begging to explode. My chocolate consumption is through the roof lately. Also carbs. Hooray for my waistline.

Anyway, this whole business of searching for a job has had me thinking about what type of company I want to work for. Obviously I want it to be a company that is a good steward of the environment, treats its employees like valuable human beings, and has an overall goal of being socially responsible. No business is perfect, but in my mind if a business is at least trying, that’s a good place to start.

Apparently I’m not alone in my efforts to find a job in a “good” company. Ernesto Sirolli did a TEDx talk recently about millennials as inventors and innovators who love quality and refuse to work for greedy, hording corporations. He calls us “the new Victorians.” Victorians, according to Ernesto, invented everything. Millennials, according to Ernesto, will reinvent everything. We are moving away from the “more, more, more,” mentality, and back to the “better, and in moderation,” mentality. We love small batch goods, craft beer, fair trade clothing, hand-made goods, and artisan-made items that honor tradition.

“Good business” doesn’t mean every man and women for themselves anymore. It means we help each other out and try, together, to make the world a better place.

We are becoming essentialists. We are becoming minimalists.¬†We don’t want more stuff, we want more meaning.

It’s fascinating to me that an entire generation is starting to make this shift, and that together we are beginning to reject the idea of living only for ourselves. I think we are starting to realize that it’s actually very hollow and depressing to live simply for oneself, and that it’s a much more meaningful endeavor to share and search out the value in people and goods, and to care for the world we live in.

I find this TEDx talk so encouraging. I mean, when I started this blog, I honestly didn’t think anyone would read it. Maybe a few people from Vancouver and Portland¬†would stop by once in a while, but other than that, I figured the response would consist of my friends and family going, “you’re insane, quit spamming us with this hippie shit.”

Women's Jumpsuits by People Tree

Instead, you all have been so encouraging and engaging, and have often taken time to ask about how you all can start simplifying your lives and being more conscious consumers. I love it! I appreciate you all so much! It’s amazing that our generation is picking up this cause and running with it.

So let us all continue with this. We’ll keep pushing for responsible consumerism and trade. We will continue to value people over stuff. I believe it’s possible within our lifetime to seriously alter the way the world does business.



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