Hey, friends! It’s Fashion Revolution Week (April 18-24) with April 24 being Fashion Revolution Day. You can read more about this on the FashRev website, but essentially this is a week aimed at raising awareness about the conditions of factory workers overseas, and about putting pressure on brands to be accountable in their supply chains. The movement got started on April 24, 2013 when the Rana Plaza collapsed in Bangladesh. According to the website:
On 24 April 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh. We believe that’s too many people to lose on one day.
That’s when Fashion Revolution was born.”
During FashRev week and especially on FashRev day, people accross the globe are encouraged to take a photo of themselves wearing an article of clothing inside out or upside down so the tag is visible, and then post that photo to social media with the caption, “I’m ____, and I want to thank the people who made my clothes. Hey, ______ (brand name), #whomademyclothes?”
As you can see from the title photo, I am participating this week. You can go to Instagram (@thehonestroot) to see more of my photos asking brands to be more transparent about #whomademyclothes. I strongly encourage you to participate in the hashtag #whomademyclothes this week, and even after the 24th.
It’s soooooo important to start holding brands accountable for how they treat their employees. Let’s be a part of the movement that gets them there.
While we wait for them to do so, though, let’s support brands and shopping habits that are already doing good in the world. Brands like TOMS, Ten Thousand Villages, Mata Traders, Kuma, and People Tree. You can also make a commitment to buy a certain percentage of your clothing through second hand retailers.
Also if you choose to participate in the Fashion Revolution event, let me know! I’d love to see which brands you’re calling out and keeping accountable.